Synthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency Evaluation

Księgarnie: Helion, Onepress, Ebookpoint, Sensus, Septem, Bezdroza
Kategorie: Biznes i ekonomia, Dla dzieci, Edukacja, Informatyka, Inne, Języki obce, Literatura, Nauki społeczne, Poradniki, Prawo, Przewodniki i podróże, Psychologia
Synthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency Evaluation
Synthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency EvaluationSynthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency Evaluation
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Cena: 21.00 zł   

Data wydania:
Liczba stron:192
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Format eBook: pdf pdf  Synthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency Evaluation 


The problem of enterprise assessment which is connected with the category of effectiveness and efficiency is the research interest of the author of this publication. There are two complementary categories. In the book it is assumed that the performance of an enterprise (the effects of its activities) is the basis for the interpretation of effectiveness and efficiency. The author presents business survey results which aim was to determine the place of different marketing and financial effects in the company assessment.