Opis
Every financial or non-financial entity faces risk in its activities on a daily basis. Thus, it should aspire to understand the risk and to recognise its impact on the outcomes of performed activities. Commonly, to address these issues different aspects of studies related to the problem of risk perception are undertaken. However, risk perception still remains a meaningful concept, which might be developed in many different and tempting aspects. The subjects of the papers gathered in this collective work highlight the complexity of the problem of risk perception. Readers will find here the papers that treat the problem of risk perception more generally and tend to explain its idea, as well as the papers that focus on one specified aspect of risk perception, often directed to one specified type of entity. Within the second area, there are papers that discuss various aspects of widely understood problem of risk perception in corporations, financial institutions and even with regard to public-finance related issues. „Studia Ekonomiczne” nr 127 – Zeszyty Naukowe Wydziałowe Uniwersytetu Ekonomicznego w Katowicach. Spis treściINTRODUCTION 7 Monika Wieczorek-Kosmala, Iwona Gorzeń-Mitka: SOME REMARKS ON THE PROPER UNDERSTANDING OF RISK PERCEPTION 9 Streszczenie 22 Jan Kaczmarzyk: A SUBJECTIVE APPROACH IN RISK MODELING USING SIMULATION TECHNIQUES 23 Streszczenie 33 Joanna Błach: THE PROBLEM OF RISK PERCEPTION IN THE INNOVATIVE CORPORATE FINANCIAL STRATEGY 35 Streszczenie 46 Michał Bulski: INTEREST RATE RISK IN NONFINANCIAL COMPANY 49 Streszczenie 64 Joanna Błach, Maria Gorczyńska, Monika Wieczorek-Kosmala, Krystyna Znaniecka: BANKRUPTCY RISK PERCEPTION IN SILESIAN COMPANIES IN THE AFTERMATH OF THE GLOBAL FINANCIAL CRISIS: SURVEY EVIDENCE 65 Streszczenie 81 Paul Jones, David Pickernell, Malcom Beynon, Gary Packham: THE RISK OF BUSINESS TRAININGS IN RELATION TO PRODUCTIVITY AND PROFITABILITY OF SMALL AND MEDIUM SIZED ENTERPRISES. AN EXPLORATORY ANALYSIS 83 Streszczenie 108 Iwona Gorzeń-Mitka, Monika Wieczorek-Kosmala: RISK APPETITE – CRITICAL ELEMENT OF ENTERPRISE RISK MANAGEMENT PROCESS 109 Streszczenie 122 Tomasz Zieliński: MERTON’S AND KMV MODELS IN CREDIT RISK MANAGEMENT 123 Streszczenie 135 Daniel Szewieczek: THE RISK OF COOPERATION BETWEEN BANKS AND INSURANCE COMPANIES 137 Streszczenie 150 Janusz Cichy: THE FINANCING RISK OF A BANK’S OPERATING ACTIVITIES 153 Streszczenie 163 Anna Doś: CATASTROPHIC RISK FROM PUBLIC FINANCE PERSPECTIVE 165 Streszczenie 179 Jolanta Gałuszka: TRANSFER PRICING AS A PROBLEM OF MULTINATIONAL CORPORATION 181 Streszczenie 200