Opis
AI is reshaping how customers buy, teams work, and markets move but more pipeline and more tools rarely fixes stalled growth. AI-Powered Revenue Growth Design helps leaders treat revenue growth as a design challenge, using AI to widen options, surface patterns, and improve decision quality across the entire growth engine.Written by growth and innovation leader Justin Counts, the book applies the Define–Design–Refine™ framework to focused A.I.deation™ lab sprints that turn messy signals into clear problem statements, differentiated offers, and workable go-to-market workflows. You’ll produce artifacts like a Growth Friction Map, AI Leverage Map, human-in-the-loop workflow templates, and decision review cadences that scale learning without turning teams into compliance machines. Measurement becomes a structured learning system rather than a reporting exercise. You’ll design KBIs that link intent and behavior to KPIs, move beyond vanity metrics, and identify the factors that drive meaningful results.
By the end, you’ll have a replicable process to build 30–60–90 plans through AI-enabled systems that will easily adapt and bolt onto future tools as they continue to evolve.